FLEMINGTON, NJ – With sights set on bolstering the local economy, Flemington Community Partnership (FCP) has introduced a new logo, tagline, and wide-reaching branding campaign to attract visitors to Flemington.
"Explore Flemington" is intended to help position the borough as a recreational destination of choice.
The campaign was developed by New Jersey-based SCG Advertising + Public Relations, the FCP's public relations agency. In a press release, SCG said the effort involved months of focus group testing and ongoing input from community members and business owners.
"Whether you're from Hunterdon County, or further afield in New Jersey, Pennsylvania, or New York, Flemington is a terrific choice for a day trip," said Ann Meredith, FCP's Executive Director. "Our new 'Explore Flemington' logo and tagline, and the overall branding effort, is a means of making people more aware that we're here, and have a lot to offer."
The "Explore Flemington" campaign will be rolled out on Flemington's new website, and on billboards across New Jersey, in magazines, newspapers and digital media.
FCP has multiple festivals scheduled during the next several months. These include the Corn & Tomato Festival on Aug. 6, the Central New Jersey Jazz Fest on Sept. 15, and the Fine Artisan Festival on Oct. 29.